What is Gear Up?

At its heart, Gear Up is a movement. It is an alliance of forward-thinking people that have come together to act as a force for change in the motorcycling community.

Our Mission

The goal is to inspire a fundamental shift in the way riders think about their gear, and create a new paradigm that encourages riders to express themselves and the independent spirit of motorcycling through their gear, while making educated decisions about the gear they wear when they ride.

How It Works