What is Gear Up?
At its heart, Gear Up is a movement. It is an alliance of forward-thinking people that have come together to act as a force for change in the motorcycling community.
The goal is to inspire a fundamental shift in the way riders think about their gear, and create a new paradigm that encourages riders to express themselves and the independent spirit of motorcycling through their gear, while making educated decisions about the gear they wear when they ride.
How It Works
- Education - The core of the Gear Up campaign is rider education. Bringing riders up to speed on the latest developments and trends in protective equipment will allow them to make informed decisions about the gear they wear when they ride.
- Preparation - Gear Up is designed to prepare riders for the road ahead, giving them the tools to attack whatever challenges that road might present.
- Inspiration - In order to change riders' perception of safety gear, the Gear Up campaign must present riding equipment in a way that communicates the depth of individual styles and avenues of self-expression available to riders through their gear.